The 3rd alarm fire is reported to be located 501 South 4th Street in the borough of Hamburg. Early reports are that there were multiple people entrapped and at least one person was injured.
Schuylkill Haven has been called from Schuylkill County with other units in the county being moved to cover.
UPDATE: 12:30am - Reportedly 3 people have died in the fire.
More details when they are available.