POTTSVILLE — D.G. Yuengling & Son, Inc. announced Thursday, October 29, 2026, that its FLIGHT light beer is getting updated packaging featuring the brewery’s eagle, stronger Yuengling branding and a richer blue color scheme.
The refreshed cans and cartons will begin appearing in 2026, with most can formats expected to transition before the end of the year. Bottle labels and certain other packaging elements will follow in early 2027.
What Is Changing on Yuengling FLIGHT Packaging?
According to the Pottsville-based brewery, the changes are intended to make FLIGHT easier to identify on store shelves while strengthening its connection to the Yuengling family of beers.
“The new packaging enhances the connection between FLIGHT and the trusted Yuengling brand, reinforcing the quality and consistency fans expect from the Oldest Brewery in America,” said Wendy Yuengling, chief administrative officer and sixth-generation family member of D.G. Yuengling & Son, Inc.
“With this refresh, we saw an opportunity to improve visibility and shelf presence for consumers throughout Yuengling’s footprint,” she said.
The updated packaging includes:
- Yuengling’s eagle: Replacing FLIGHT’s existing wing imagery.
- More prominent Yuengling branding: Emphasizing the beer’s connection to the brewery.
- Updated colors: Richer blue elements and consistent red accents across pack formats.
- A revised descriptor: “Next Generation of Tasteful Light Beer” replaces “Next Generation of Light Beer.”
Yuengling said the revised descriptor emphasizes taste alongside the beer’s low carbohydrate and calorie counts.
Consumer Feedback Informed the Refresh
Yuengling said feedback from consumers who had discovered FLIGHT indicated that some had difficulty finding it on store shelves.
The brewery described the changes as a packaging refresh intended to preserve the brand’s familiarity while improving visibility.
FLIGHT Background and Distribution
First released in February 2020, FLIGHT contains 2.6 grams of carbohydrates, 95 calories and 4.2% alcohol by volume.
According to Yuengling’s announcement, citing research and analytics firm Circana, FLIGHT ranks among the top 50 beer brands in the United States despite being available in only 30 states. It also ranks as the No. 2 super-premium light beer within Yuengling’s distribution footprint.
The brewery is supporting the packaging rollout with additional advertising, including new television spots launching in 2026 and continuing into 2027.