Monday, October 26, 2015

Yuengling's Indian Pale Lager to Ship This Week

Pottsville, PA, October 26, 2015 - D.G. Yuengling & Son, Inc.'s newest seasonal brand, Yuengling® IPL (India Pale Lager), will be hitting the bottling line and start shipping out this Wednesday, October 28th.

Yuengling® IPL is a well-balanced lager with an unexpected mix of hops. This is not just a hopped up lager, but a truly unique brew with a crisp, clean character, bursting with complex hop notes.

“With its hop-forward style, Yuengling® IPL is redefining the limits of what a lager can be,” said Jennifer Yuengling.

The decision to brew an IPL was based on the popularity of the IPA (India Pale Ale) style and the success of Yuengling’s flagship offerings, Traditional Lager. Yuengling® IPL is the perfect combination of what consumers desire and what the brewery does best.

"IPL is 60 IBUs which is double that of Lord Chesterfield Ale," states John Callahan, PA Brewing Manager. "We also took a lot of time trying over 12 different hop varieties prior to selecting Belma, Bravo, Cascade and Citra hops for this new brew."

This new IPL will be rounding out our calendar of seasonal offerings with its release scheduled after annual favorite Yuengling® Oktoberfest and Yuengling® Summer Wheat, now in its second year.

Yuengling® IPL will be available in six pack cases, 12 packs, ¼ and ½ Barrels.