Friday, May 7, 2021

Yuengling Ships Secret Family Recipes to Texas for Westward Expansion

On Friday Yuengling’s Brewery held a specials end-off event for its 192-year-old secret family recipes as they were shipped via armored truck to Molson Coors’ Fort Worth, Texas brewing facilities.

The recipe book along with Yuengling’s proprietary yeast will be carefully loaded into the armored truck and transported on a three-day journey to Texas. 

The event marked the official start of Yuengling’s westward expansion, and the transportation of the recipes and proprietary yeast will ensure the 192-year-old beer is brewed to Yuengling’s high standards in Texas later this year!

In September 2020, The Yuengling Company LLC was formed between D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, and the Molson Coors Beverage Company. 

Headquartered in Ft. Worth, Texas, The Yuengling Company will manage market expansion going west and lead all facets of the business in new markets beyond the 192 year old brewer’s existing 22-state footprint, which will include future D.G. Yuengling & Son, Inc.’s New England expansion.