Wednesday, January 11, 2023

Yuengling Releases New Cans & Packaging with Texas State Logo

Yuengling has announced a partnership and limited-edition cans for Texans to raise money for a local nonprofit.

On Wednesday, The Yuengling Company announced a partnership with Keep Texas Beautiful (KTB)—a nonprofit Texas organization that inspires and equips Texans to keep our communities clean and beautiful.

As part of the partnership, Yuengling is donating $1 per Yuengling Traditional Lager case sold, up to $50,000, to KTB. The partnership comes as part of the family-owned brewery's dedication to giving back to Texas—the latest state to be brewing Yuengling's 194-year-old iconic portfolio of beer.

Now through March 2023, Texans will see special promotional packaging on 12-pack, 12-ounce cans of Yuengling Lager throughout Texas. Emblazoned with the Lone Star State's symbol, each can will feature a unique QR code. When scanned, consumers will learn more about Keep Texas Beautiful, a Yuengling Clean-up Day, and how to make a donation.

"As a family-owned and operated company from Pennsylvania, we are proud to brew Yuengling in Texas and more so, give back to Texas," said Debbie Yuengling, Employee Engagement & Culture Manager and 6th generation family member, D.G. Yuengling & Son, Inc. "As America's Oldest Brewery, our commitment to having a beer for every taste on every occasion reflects our love of bringing people together and making a positive impact on our communities. That is why today, we are honored to work alongside Keep Texas Beautiful and give back to the state and people that embody the meaning of community."

Brewed in Fort Worth, Texas, Yuengling arrived in the state with much fanfare in August 2021. Today, Yuengling's Keep Texas Beautiful campaign marks the brewery's first Texas-specific initiative to give back to the Texas community. To deepen its relationships with Texas fans, and honor its new partnership with Keep Texas Beautiful, Yuengling will be hosting exclusive sampling events at grocery and liquor stores where the limited-edition cans will be available for purchase.

"The Yuengling Company is excited to launch our first Texas-specific campaign. We are proudly brewed in Texas and believe in the importance of giving back to the community," said Pat Pikunas, General Manager, The Yuengling Company.

"We are grateful to receive the generous support of Yuengling with the launch of this campaign through the promotional case and can packaging," said Suzanne Kho, Executive Director of Keep Texas Beautiful. "These donations will enable us to continue to make Texas the best place to live, work and play."