Monday, March 20, 2017

Yuengling Ice Cream Announces New Butterbeer Flavor

Taking inspiration from a popular wizarding beverage, Yuengling’s Ice Cream announced Monday Butterbeer as a new flavor in its 18-flavor lineup. 

Once described by J.K. Rowling “a little bit like less sickly butterscotch," the Yuengling’s Ice Cream take on the flavor will be made from half buttercream ice cream, half butterscotch ice cream, and twisted with a butterscotch swirl. 

“We are always looking for ways to inspire our fans and spark creativity. Whether it's our flavor names and descriptions or the recipes themselves—we’re in the business of having fun,” said David Yuengling, President of Yuengling’s Ice Cream. “We hope we made J.K. Rowling proud with this flavor.” 

Strawberry was also announced to the Yuengling’s Ice Cream lineup in response to popular demand. Yuengling’s Ice Cream says it often turns to social media to gauge customer interest levels and solicit fan feedback on new flavors. Strawberry has been a consistent request since the brand relaunched in 2014.

The two new flavors are currently available in pints, with quarts being made available in the coming months. For more information on Yuengling’s Ice Cream and for a store locator, visit YuenglingsIceCream.com

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