The lineup, which features sensorial, delighting products: Lagér by Yuengling shampoo, conditioner and bodywash, are a proprietary three-step, total-body regimen proven to cleanse, tone, and moisturize hair and skin.
The line was inspired by Yuengling’s discovery of a Reddit conversation which deemed Yuengling® Traditional Lager “the perfect ‘shower beer’”.
America's Oldest Brewery made the announcement via Twitter.
Your shower beers will never be the same. Introducing Lagér by Yuengling: https://t.co/gGOH137ETs pic.twitter.com/rDZuqh4Esz
— Yuengling Brewery (@yuenglingbeer) April 1, 2022
“We are always looking for new ways to delight our passionate fans,” and Bob Seaman, Director of Innovation & Product Development. “We saw that Yuengling Lager fans love the beer so much, they take it into the shower, so it was a great opportunity for us to create an innovative way for Yuengling lovers to experience our iconic beer. Lagér by Yuengling will be available online while supplies last, wink, wink.”
This is a historic advancement for the brewery, as it utilizes Yuengling’s very own Fountain of Youth as its main ingredient, Natural Spring water from the historic Yuengling Spring in Pottsville, PAThe line was inspired by Yuengling’s discovery of a Reddit conversation which deemed Yuengling® Traditional Lager “the perfect ‘shower beer’”.