D. G. Yuengling & Son, Inc. has announced the return of its collaboration with Field & Stream, unveiling new limited-edition packaging for Yuengling Light Lager that will be available throughout 2026 across the brewery’s growing 30-state distribution footprint.
Now entering its second year, the partnership continues to highlight a shared appreciation for outdoor adventure, tradition, and American craftsmanship. The refreshed 2026 design features vintage outdoor artwork inspired by classic Field & Stream magazine covers, reimagined by Yuengling’s design team to create a modern look that honors the heritage of both brands.
The limited-edition packaging includes 12-ounce and 16-ounce Light Lager cans along with 12- and 24-pack cartons. Each package prominently features Field & Stream’s iconic outdoor imagery alongside Yuengling’s signature eagle logo, symbolizing the Pottsville brewery’s long-standing legacy of quality and independence.
In addition to the new design, the special packaging includes a QR code that connects consumers to sweepstakes and prize opportunities throughout the year. Prizes include a grand prize stay at the Field & Stream Lodge Co. in Bozeman, Montana, along with quarterly giveaways such as Yuengling coolers, camping chairs, and co-branded apparel.
“This partnership continues to resonate with our consumers because it celebrates the same things Yuengling stands for: hard work, quality, and the great American outdoors,” said Jennifer Yuengling, Vice President of Operations and a sixth-generation brewer. “After the success of last year’s collaboration, we’re proud to bring it back in 2026 and give our Light Lager drinkers another reason to raise a can to adventure.”
Founded in 1829 in Pottsville, Yuengling has built nearly two centuries of brewing history rooted in family tradition, independence, and resilience. Those values align closely with the outdoor heritage and conservation traditions associated with the Field & Stream brand.
“This partnership has proven to be a natural fit with Light Lager drinkers,” added Wendy Yuengling, Chief Administrative Officer. “Both Yuengling and Field & Stream have deep American roots built on a love for the outdoors and a respect for traditions that stand the test of time.”
The collaboration is part of Yuengling’s broader strategy to highlight its Light Lager, a beer known for its subtle amber color, full flavor, and light profile with 99 calories and 3.2 carbohydrates per serving.
Yuengling Light Lager × Field & Stream limited-edition cans and packs are arriving in stores now, with distribution continuing across Yuengling’s 30-state footprint throughout 2026.