Wednesday, March 20, 2024

Yuengling and Keep America Beautiful Announce 2024 Partnership

On Tuesday, D.G. Yuengling & Son, Inc. announced a new 2024 partnership with Keep America Beautiful® (KAB), the largest community improvement nonprofit organization in the United States.
As part of a 2024 campaign, Yuengling will donate $50,000 and support the “Great American Cleanup®” that annually unifies and beautifies communities across the country, in a grassroots spring-cleaning movement.

“As the Oldest Brewery in America, we have embraced the importance of clean water and neighborhood beautification for 195 years,” said Debbie Yuengling, 6th generation family member of D.G. Yuengling & Son, Inc. “By organizing clean up events and through awareness campaigns at bars, restaurants and retail accounts, we look forward to bringing together all those who seek greener and cleaner communities.”

The Great American Cleanup is a nationwide effort spanning three months from March to May. During this time, more than three million volunteers come together to help remove litter from neighborhoods, waterways and other areas requiring trash removal.

This spring, Yuengling team members will participate in KAB state and local affiliate beatification events in Texas, Missouri, Florida and Pennsylvania.

"We're aiming to pick up more than 10 million pieces of litter during the 2024 Great American Cleanup and great partners like Yuengling are helping to make that possible," said Jennifer Lawson, President and CEO of Keep America Beautiful. "With their support, we'll continue to advance our mission of cleaning and greening America while raising awareness about the impact of recycling and sustainability.”

“We share Keep America Beautiful’s commitment to ensuring our nation remains a clean, green, and beautiful place to live,” said Yuengling. “We hope that with our involvement, and by engaging our passionate and engaged fan base, we will help make a difference in 2024 and beyond.”