The customized vehicle promotes cultural heritage and the great outdoors with photos of Pioneer Tunnel, Yuengling Brewery, the Schuylkill Sojourn, Hawk Mountain, Jerry’s Classic Cars & Collectibles Museum, State Parks, and other outdoor recreation.
In the press release it stated, "This great, new marketing and promotions tool represents an intriguing glimpse of Schuylkill County as a tourism destination that is truly an American Original. "
