Tuesday, March 29, 2022

FLIGHT by Yuengling and Imagine Dragons Announce Official Summer 2022 Concert Tour Partnership

On Monday, D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced that FLIGHT by Yuengling, the Next Generation of Light Beer, is partnering with Imagine Dragons, the multi-platinum, Grammy Award-winning American pop rock band, for its summer 2022 Mercury Tour. 

The partnership brings music and beer lovers together for a once in a lifetime opportunity to win an epic VIP experience with Imagine Dragons and amazing, instant-win prizes all summer long in association with FLIGHT promotional activity.

“Yuengling and Imagine Dragons are raising the bar when it comes to summer fun and creating one-of-a-kind music experiences for our fans,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member. “It’s an amazing collaboration for FLIGHT by Yuengling, our low-carb upscale light brand, to align with such a great band that is known for their high-energy, entertaining performances.”

FLIGHT by Yuengling’s partnership with Imagine Dragons includes an on-pack VIP Experience sweepstakes and concert ticket opportunities for winners across Yuengling’s 23-state footprint. Retail displays will feature Imagine Dragons signage, co-branded speakers and special limited-edition Imagine Dragons 12 pack cans of FLIGHT by Yuengling. In bars and restaurants, fans can look for FLIGHT promotions featuring co-branded aluminum cups throughout the summer. QR codes on the FLIGHT 12oz cans and aluminum cups will lead to the latest Imagine Dragons music for fans to enjoy.

Starting in May, consumers can enter daily by scanning the special 12 pack can packages to win one of five VIP prize packs. VIP winners will be flown to a select Imagine Dragons show to enjoy a VIP lounge and bar with an augmented reality photo experience and have access to exclusive merchandise. Fans are also rewarded all summer long with instant win prizes like Uber and DoorDash gift cards, FLIGHT by Yuengling swag and more. FLIGHT drinkers can also enter to win the VIP experience sweepstakes at bars and restaurants by scanning the QR code on signs and coasters.

Additionally, as part of the FLIGHT by Yuengling summer collaboration, Yuengling will be joining the band in donating to the Tyler Robinson Foundation—which the band helped found with the Robinson family in 2013 after their son, Tyler Robinson, passed away from Rhabdomyosarcoma, a rare form of cancer. Every year, Imagine Dragons donates to and helps to raise millions for the foundation, which aims to strengthen families financially and emotionally impacted by a pediatric cancer diagnosis.